EDA worked with the L’Oréal Active Cosmetics team to design and manufacture a new evolution of brand fixtures, which have rolled-out across 100 Priceline stores.
The development focused on the importance of consumer navigation and stand interaction for easy selection.
The feedback from Priceline staff and customers has been encouraging. They have said ‘visibility within store has lifted brand presence’ and the education focus has been the most noticeable feedback from their consumers.
More collaborations are underway with the Active Cosmetics team and we hope for more exciting developments in the future.