This premium store experience for Lenovo requires a display that highlights their key point of difference: providing lifestyle-enhancing products with a strong focus on content.
EDA Australasia was given the challenge to create a ‘Lenovo YOGA Studio’ space in Westfield, that would provide a clean and clear focus on specific halo products and provide the customer with “Wow!” moments under Lenovo’s colourful and bold signature identity.
During the launch at Bondi Junction, shoppers were immediately drawn to a working Artist Studio, with a resident e-artist providing creativity demonstrations. Visitors were encouraged to explore the exciting world of Lenovo YOGA products using a suite of interactive touch screens and other media. Lenovo team members were on hand to provide a high level of personalised service – explaining the features of the different products that make-up the Lenovo YOGA range.
Neighbouring consumer electronics retailers report a marked increase in Lenovo sales, (with some Lenovo products selling out). Feedback on EDA’s solution from shoppers, Westfield and Lenovo themselves, has been overwhelmingly positive.