Meet the team & hear our story


Here at EDA Australasia, we have been designing, engineering, manufacturing and installing point of sale and retail merchandising solutions since 1982, helping our clients to creatively connect with consumers and grow their businesses. 

Our expertise spans the beauty, fragrances, health, alcohol, electronics and confectionery sectors. And, we proudly hold long-term partnerships with premium global brands such as Coty, L’Oreal, Procter & Gamble, HPM Legrand, Moët & Hennessy and the Coles Group.  

We own manufacturing facilities in China and Australia, and have offices in Sydney, Shanghai, Singapore and Mumbai, meeting the needs of brands, as well as duty free and major retail chains across the Asia Pacific region. Our clients trust our team of retail experts, highly skilled designers and engineers, and business managers to deliver high quality production and cost control across the entire supply chain, from concept and design through logistics, final installation and aftercare service. 

We offer unrivalled expertise that has proven to create the right environment to influence the mindset of shoppers, and increase sales for hundreds of global brands. Today, as the lines between online and offline channels blur, we are shaping modern retail through innovative point of sale solutions and by creating ‘omnichannel’ retail experiences with smarter category management, stronger consumer service, digital technology and more brand touch points. 


We constantly strive to help our clients navigate and succeed in modern retail environments by helping them to create stronger connections with consumers leading to an increase in purchases.

We take our clients to the top of their market through actionable insights and by creating the best retail experiences.

Our Asia Pacific team comprises of only the brightest and most passionate retail, design, engineering and marketing experts.



POPAI Awards 2016

Silver Physical Store, Grocery Store (All Categories) – Permanent Display, Coles HBB Cosmetics

POPAI Awards 2015

Gold Physical Store, Liquor Permanent: House of Hennessy

POPAI Awards 2014

Silver Store Design: Canon Australia
Silver Beauty and Professional Healthcare: L’Oreal
Bronze Service and Lifestyle Management: Coty Fragrance
Bronze Short Run: Napolean Perdis





Founded in Sydney as an exhibitions and display stand provider, EDA Australasia has evolved to become a full service industry leader in the retail space, designing, engineering, manufacturing and installing end to end point of sale solutions for some of the biggest brands and retailers in the world. The business evolved solely into a point of sale solutions and retail consultancy provider in 1982 and is now owned by John Atwill who has been with the business since 1986.